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Introducing the bold and electrifying “Derby City Jam”from NULU New Louisville Whiskey Co.—a 9-year-aged straight bourbon whiskey that brings explosive flavor, unmatched character, and barrel-proof power in every sip. Bottled at 130.2 proof (65.1% ABV) and non-chill filtered for maximum depth, this high-proof small-batch bourbon is a tribute to Louisville’s rich bourbon heritage with a modern, rebellious twist.

Crafted from hand-selected barrels aged for nearly a decade, this expression offers a jam-packed profile of dark fruit, barrel char, brown sugar, and spice, living up to its nickname: “Derby City Jam.” With its post-apocalyptic label art and flavor intensity, this release is built for bourbon collectors, cask strength connoisseurs, and fans of unique, high-impact whiskey.

Key Features:

• Aged 9 Years in new charred American oak barrels

• Straight Bourbon Whiskey from Kentucky

• 130.2 Proof / 65.1% ABV – Bottled at full barrel strength

• Non-chill filtered for maximum flavor retention

• Small batch, limited release

• Explosive fruit and spice profile

• Eye-catching “Derby City Jam” post-apocalyptic label artwork

• Bottled by the innovative New Louisville Whiskey Co. (NULU)

Tasting Notes:

• Nose: Black cherries, baked figs, vanilla bean, toasted marshmallow, rich oak

• Palate: Raspberry jam, charred oak, molasses, dark chocolate, warm cinnamon spice

• Finish: Long and warming with sweet pipe tobacco, cracked pepper, and lingering stone fruit